Jill Crouch, an alumna member of Chi Chapter at Transylvania University, is Director of Program Support for Prevention Research Institute (PRI) in Lexington, Kentucky. She supervises staff in evaluation, marketing, and publishing of PRIME For Life. Additionally, she works with a large network of instructors and administrators to assure effective implementation of the program. Per Jill, “Almost weekly, we hear from participants who tell us what a tremendous impact the program had on them. The program is so important for all adults to experience and I am thankful many of my Chi Omega sisters will be participating in it. Chi Omega’s emphasis on service resonated with me in college and influenced me to seek a career where I could have an opportunity to make a difference in people’s lives.” 

What is PRI?
PRI is a non-profit organization that focuses on alcohol education and research. The PRI approach is based on the idea that people have good reasons for their beliefs and behaviors and with new information, support and time, most people are willing to explore new beliefs and change behaviors – if the information is valid, the support is genuine, and the benefits are clear.